Red hot dating
For those unfamiliar, part of the reason Tinder has been able to do what it has over the last six months is that it’s been able to learn first-hand from the giants of Digital Dating.
The startup was incubated at Hatch Labs, a new Los Angeles-based startup and accelerator backed by the aforementioned IAC — the same Barry Diller-led digital media giant that happens to own dating veterans and OKCupid.
In its port from i OS to Android, fans of the mobile dating network will be pleased to learn that there haven’t been many changes to the overall user experience, other than some requisite optimizations for its new operating system.
It’s still the same model: Once a user signs in, they’re shown snapshots of local singles based on location and mutual interests.
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Rad also told us in May that Asia remains a potentially big opportunity for Tinder, thanks to “the explosion of mobile adoption.” To be sure, whether it’s Asia as or in other target global markets, the launch of Tinder for Android will be a key to unlocking continued growth in these regions.
As Ingrid recently wrote, Google’s global share of smartphone sales was 64 percent in March and, with Android’s “share rising in every market over the last few months,” it will be approaching 70 percent soon.
The characters from the show will also be choosing a few power users to “like” back to engage in a little live flirting over chat and, depending on how things go, maybe even live, in person.
It remains to be seen whether or not this will appeal to Tinder users or just be a nuisance, but even though both parties were firm on the fact that no money exchanged hands as a result of the partnership, users can expect more of these types of promos within Tinder going forward.As a result, IAC maintains “first-dibs” rights to investing Tinder and has been the “sole investor in its seed and series A rounds,” which we’ve heard total in the millions (and likely more than a few “millions”), we wrote at the time.