Online mobile dating service
BLESS or curse the smartphone, but you can’t doubt its impact.Even digital dating has become a hand-held activity.Clover offers Tinder-like features but with an added, if dubious, bonus called “On-Demand Dating.” Think Uber for dating — you pick a location and a date, and Clover sends someone to meet you.
Many app makers are trying to capitalize on the Tinder method of simple, smartphone-based dating. An app called Hinge sifts only through your Facebook connections for friends of friends.
In fact Tinder, Match and Ok Cupid, among other dating sites, are all part of the IAC/Inter Active Corp media conglomerate.
Amarnath Thombre, president of in North America, said that in the last year it had registered a 35 percent increase in the people who use Match through the app each month, and a 109 percent increase in the number of people who use only the app to reach Match every month.
The downside of that convenience is uncertainty, since mobile profiles tend to be sparse or nonexistent.
Still, this simplicity has caused Tinder’s growth to explode in just two years.After that short setup, which takes just a few minutes depending on how much time you spend writing your profile or choosing photos, you can set search parameters like distance from you, age and gender.