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So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.
A decade ago, many sites were free or had minimal fees of around a month.
Keep in mind that any cash balance you keep with most services isn’t insured the way it would be at a bank — so if the service goes out of business, you could lose your money.(For more details, read our Venmo review.) Zelle can send and deliver money within minutes between bank accounts at different financial institutions.And unlike other P2P apps listed, Zelle’s service might already be on your smartphone. Zelle doesn’t charge any fees, though any of its partner banks can decide to.(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.Indeed, for online purveyors of love, business is booming.