Dating ads in ca
This means that 90% of Match Group’s users will be exposed to advertisements between swipes and connections on the free versions of its platforms.
In 2005, nearly one-third of Americans believed that those who used online dating services were desperate.
Ten years later, that belief is held by less than one-fourth of the population.
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This has significant implications for marketers who are looking to target today’s largest consumer groups: Millennials and Generation Z.